Typography

Header Images_TYPE HEADER IMG.jpg

We employ a flexible typography system that can be applied successfully in a variety of ways, but the following page outlines the ideal use cases for presenting the IP brand.

 

trade gothic condensed

trade-specimen.jpg
 

roboto slab

roboto-slab-specimen.jpg
 

trade gothic condensed is used for:

  • Headlines (Primarily Bold Condensed No. 20)
  • Sub-heads
  • Section Titles
  • Page Titles
  • Major quotes/phrases/findings
  • Body copy (limited Use)

roboto slab is used for:

  • Headlines (when nested within a section)
  • Body Copy
  • Body Copy Headings
  • Lists
  • Quotes
  • Charts/Metrics
 

FOR INFORMATION ON acquiring A LICENSE, CONTACT THE BRAND MANAGEMENT TEAM.

IMG_3134.jpg